Sarah Szeto is a freelance creative director, professional photographer, and photoshoot stylist based in NYC with over 15 years of experience in the design industry.

CREATIVE DIRECTOR / DESIGNER / STYLIST

Sarah Szeto is an accomplished creative director, designer and a stylist with a unique sense honed over 15 years of experience working in the design industry. She creates compelling brand stories through her professional and personal life experiences, conveying rich, modern aesthetics informed by current and sustainable trends.

Sarah earned her Bachelor of Arts in Communication and a Fashion Design degree from Parsons. She started her career in marketing for a Fortune 20 Company, before transitioning her career into design. She spent several years refining her design skills working for top luxury fashion brands in New York City.  A once in a lifetime opportunity then arose where she had the chance to move to Tokyo, Japan to serve as a design lead for a global fashion company. In Japan, she was greatly inspired by the beauty of Japanese art and culture and further evolved her personal design aesthetics.

After spending 5 years in Japan, Sarah decided to take some time off for herself. She took a year traveling across Europe, South East Asia and Central America where she discovered the beauty of different cultures through her passion for photography. Her work has been featured in AFAR Magazine, Marriott, Four Seasons and Rosewood Hotels.

After her travels, Sarah settled back in New York City. She gained a newfound respect for the beauty that nature has to offer and the concept of slow living, where less is more. In 2020, Sarah founded Sunday Edition, an artisanal aromatic brand that focuses on minimalist aesthetics using natural ingredients.

Today, Sunday Edition continues to grow, offering intentional aromatic products that infuse clean design and are made sustainably. In addition, Sarah continues to work collaboratively with fashion and travel brands on creative design strategy.